60 min listen
Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena
Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena
ratings:
Length:
81 minutes
Released:
May 14, 2021
Format:
Podcast episode
Description
Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights:
Life comes before work and is your authentic self, always
Grit, hustle, persistence, initiative
Treat everybody with love no matter their station
Find a great mentor who becomes a friendtor
In the darkness, there are silver linings
And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls
Life comes before work and is your authentic self, always
Grit, hustle, persistence, initiative
Treat everybody with love no matter their station
Find a great mentor who becomes a friendtor
In the darkness, there are silver linings
And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls
Released:
May 14, 2021
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly!: Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and by Brands, Beats & Bytes