Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat... In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses. Snapchat offers a platform for a new style of playful engagement that the folks at Fanbytes have fittingly dubbed ADVERTAINMENT. Snapchat is an entirely different beast to the other popular Social Media platforms and to really succeed there, you can’t use the same tactics that you have used on Facebook and Instagram. It’s a platform where people go to have fun, play, not take their online presence too seriously, and be themselves. The personal, raw, authentic feel of Snapchat undoubtedly requires different strategies to engage with your audience, but it also offers a unique opportunity to capture your customers' attention and generate authentic and meaningful engagements. So, whether you’re looking to add Snapchap into your marketing strategy, or if you’re simply looking for ways to be more playful with your existing marketing campaign, this podcast will give you some fantastic tips and ideas to not only engage with Generation Z but win them over completely! Download Miri’s FREE Snapchat guide here: Snapchat Hacks Every Marketer Should Know For show notes, head to https://exposureninja.com/episode94. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.