18 min listen
284: The Thrill of Being a B2B Startup CMO
284: The Thrill of Being a B2B Startup CMO
ratings:
Length:
48 minutes
Released:
Mar 18, 2022
Format:
Podcast episode
Description
Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge. For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Mar 18, 2022
Format:
Podcast episode
Titles in the series (100)
0: Welcome to Renegade Thinkers Unite!: What to Expect from Renegade Thinkers Unite by Renegade Marketers Unite