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284: The Thrill of Being a B2B Startup CMO

284: The Thrill of Being a B2B Startup CMO

FromRenegade Marketers Unite


284: The Thrill of Being a B2B Startup CMO

FromRenegade Marketers Unite

ratings:
Length:
48 minutes
Released:
Mar 18, 2022
Format:
Podcast episode

Description

Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge.   For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Mar 18, 2022
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast