23 min listen
329: Pump Up the Product-Led Growth!
ratings:
Length:
47 minutes
Released:
Jan 27, 2023
Format:
Podcast episode
Description
To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That’s one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode featuring CMOs Michael Callahan of Acronis and Allyson Havener of TrustRadius. Michael and Allyson’s insights into marketing’s role in driving PLG are a must-listen for marketers no matter who you work for and how you go to market. Tune in to learn how to optimize your PLG efforts to nurture prospects, drive adoption and upsell, and bring your B2B organization to new heights! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jan 27, 2023
Format:
Podcast episode
Titles in the series (100)
4: RTU: Content Marketing - Guest, David Beebe, Marriott: How to Create Truly Exceptional Content by Renegade Marketers Unite