Whichever way you look at it, Freya Cox is a trailblazer.

In 2021 she was the first vegan baker to appear on the popular TV cooking show The Great British Bake Off.

She took part in the gruelling filming schedule whilst studying for a degree in psychology and since the show, she has built a huge online profile.

Freya is no shrinking violet. A quick look at her Instagram account shows her penchant for colourful fashion, and that bold approach is reflected in her work.

She has a new book out "Simple Vegan Baking" which is full of colour and, most importantly, a plethora of delicious vegan bakes.

In this episode of the Career Conversations podcast series, recorded in front of a live audience as part of our Inspiring Careers in Food event, Freya reveals all about her career so far.

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She lifts the lid on life in the Great British Bake Off tent, opens up about life in the media spotlight, and tells us about her ambition to launch a career as a food writer.

Freya Cox, Vegan Baker and Author

Freya is a psychology student who has taken a year out to pursue baking. 

From Scarborough, she was a breath of fresh air on The Great British Bake Off in 2021 with her North Yorkshire accent and her status as the first vegan baker on the show. 

She is passionate about simple vegan baking and about showing everyone how effortless and delicious it is.