Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content.
They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points.
Now, Monday.com drives over 1.2M visitors to its site every month.
We were fortunate enough to have the engineer behind this strategy, Brad Smith, whose team created 1,000 articles for Monday in 12 months, on the podcast this week to talk strategy.
Brad and his team have mastered content operations and have scaled content for the likes of Robinhood, ActiveCampaign, and FreshWorks, too.
In the first 3 months, Brad’s work led to a 1,570% increase in Monday’s search traffic and significantly more over the next 12 months (now at 1.2M).
Don't like taking notes? Find the strategy written up at thefxck.com every week for $8 per month. You'll also get instant access to 19 organic strategy guides and exclusive access to submit questions for upcoming guests to answer.