Rick Hall is a software entrepreneur focused on the analytics market. He has led the development of over a dozen software products and taken several companies from the early stage to an eventual sale. Rick led a group in the purchase of Aginity in March of 2020 and has taken over the CEO role as a result. Aginity was an early innovator in Analytics Management and launched Aginity Pro early this year. The product is off to a fast start attracting 13,000 subscribers in the first nine months, and is set to grow by more than 250% through 2021. Rick joins me in a conversation about how companies can effectively manage their analytic initiatives and the role tech should play. We also discuss the processes and technology companies need to succeed with analytic programs and the evolution and current state of analytics technology.