In this episode Judith Germain speaks to Sean Campbell about the age of narrow. He explains how people want to be told what you don't do before they buy what you do, do. Sean describes exactly what this means and how you can get narrow casting to work for you. He shares his own example of reading biographies of US Presidents (starting from the first one) as a way to understand how people respond to the leadership mantel. He reminds us that similarily we should not be stuck in one business perspective and to seek out others to broaden our knowledge. Listen up to the rest of the conversation. If you wish to listen to The Maverick Paradox @KLDR Online Leadership Development Radio as the episodes are broadcasted, then visit the KLDROnline website. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.