For many consumers in the market for cosmetic procedures, busy lives often mean that anything with an at-home recovery period isn’t always possible. That concept has been a big selling point for Dr. Dennis Gross’ eponymous skin-care brand, which is still going strong with its cult Alpha Beta Universal Daily Peel after over two decades.
Created to offer a chemical peel with no skin redness or need to stay home, Dr. Dennis Gross Skincare’s peel is “now the number one selling peel in the world,” said Dr. Gross on this week’s Glossy Beauty Podcast. With a growing number of products added to its lineup, a minority investment from private equity firm Main Post, and plans to expand further internationally, the brand has seen “explosive” growth, he said.
On the episode, he shares its founding story and plans for expansion, while weighing in on the rise of dermatologist brands and why he’s not succumbing to TikTok trends.