26 min listen
BYP 236: How To Market Yourself With Authenticity with Lindsay Hotmire
BYP 236: How To Market Yourself With Authenticity with Lindsay Hotmire
ratings:
Length:
46 minutes
Released:
Jun 3, 2020
Format:
Podcast episode
Description
Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it. In this episode, we discuss: 1. How to get in touch with your core identity 2. Worldviews 3. 3 basic questions that help you find your brand’s message 4. The Johari window tool 5. The “unbranding” process 6. An authenticity inventory you can take for self-awareness 7. How Lindsay used this information to grow her business 8. Phenomenology 9. What it looks like to differentiate yourself I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share. Resources: Download Lindsay’s Brand Authenticity Guide Lindsay’s Instagram Lindsay’s LinkedIn Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
Released:
Jun 3, 2020
Format:
Podcast episode
Titles in the series (100)
BYP 7 – Packaging and Pitching Your Products: Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to building a profitable personal brand. Valuable insights on... by You Are The Brand