How do you get a raise? How do you get good at networking? How do you sell your products? How do you convince people of something you believe in?


These are all questions I’ve thought about throughout my career. And I’ve learned that no matter how productive or good you are, it means nothing without persuasion skills.

Because what’s an artist without an audience? Or a leader without a following?

I always try to learn more about persuasion because it's a topic you can never know enough about. Plus, it's something you apply every single day during the conversations you have, emails you send, and calls you have. 

Persuasion matters. That’s why I asked Katrina Razavi, an entrepreneur and communications coach, to share her favorite tips on my podcast.

You’ll learn how to:

1. Identify and kill your social nerves
2. Approach anyone, anywhere
3. Have smooth conversations
4. Adopt body language that’s persuasive
5. Handle tough conversations