Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens. Kim leads the global event team at INBOUND, one of the most well-respected B2B events in the industry. Since 2014, Kim has grown the Global Events team from 2 to 20+ people and grown INBOUND registrants from 7,500 to 26,000+ and many more virtual attendees in 2020. Under Kim's leadership, ticket and sponsorship revenue have grown exponentially and the team launched a media branch of the INBOUND experience that has achieved up to 1M views per week at its height while putting a spotlight on stories of company and personal growth.