Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing  daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & retailers. With a continued focus on agility, Tara describes how her team has stayed on the forefront of marketing trends as they make social media and digital the epicenter of the marketing strategy.   Hosted on Acast. See acast.com/privacy for more information.