34 min listen
How to stand out on social media in ‘boring’ industries – Richard Cook, Monzo
How to stand out on social media in ‘boring’ industries – Richard Cook, Monzo
ratings:
Length:
58 minutes
Released:
Jul 27, 2022
Format:
Podcast episode
Description
Richard Cook works in the banking sector: not an industry known for high class social media.
And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking.
So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it?
Richard shares his Monzo journey, but also steps out of his context to offer practical tips for smashing social ?
And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking.
So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it?
Richard shares his Monzo journey, but also steps out of his context to offer practical tips for smashing social ?
Released:
Jul 27, 2022
Format:
Podcast episode
Titles in the series (100)
You're going to die and noone will care - Chris Spalton by Marketing Meetup Podcast