27 min listen
Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics
Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics
ratings:
Length:
59 minutes
Released:
Oct 5, 2021
Format:
Podcast episode
Description
In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
Released:
Oct 5, 2021
Format:
Podcast episode
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