19 min listen
Making Human Intuition Scalable - Patrick Fagan
Making Human Intuition Scalable - Patrick Fagan
ratings:
Length:
28 minutes
Released:
Apr 18, 2019
Format:
Podcast episode
Description
We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.
Released:
Apr 18, 2019
Format:
Podcast episode
Titles in the series (100)
The ROI of Social Media - Eleanor Bougie-Smith by Marketing Meetup Podcast