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    Balancing Direct and Retail Channels in an Amazon World

    Balancing Direct and Retail Channels in an Amazon World

    FromWinfluence - The Influence Marketing Podcast

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    Balancing Direct and Retail Channels in an Amazon World

    FromWinfluence - The Influence Marketing Podcast

    ratings:
    Length:
    54 minutes
    Released:
    Mar 17, 2020
    Format:
    Podcast episode

    Description

    Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more.
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    Released:
    Mar 17, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.