49 min listen
279. Frank Kochenash of Wunderman Thompson on helping brands thrive on Amazon
FromUnleashed - How to Thrive as an Independent Professional
279. Frank Kochenash of Wunderman Thompson on helping brands thrive on Amazon
FromUnleashed - How to Thrive as an Independent Professional
ratings:
Length:
43 minutes
Released:
May 6, 2020
Format:
Podcast episode
Description
Frank Kochenash is President of Wunderman Thompson Commerce North America - a global eCommerce consultancy within the agency. In this episode Frank provides an overview of the agency world, explaining along the way why the term "digital agency" is now considered obsolete, as every aspect of marketing now has a digital component. We dive into the intricacies of what it takes for a brand to thrive on Amazon, and Frank also discusses how the coronavirus pandemic is affecting the world of eCommerce. To learn more, visit: https://www.wundermanthompson.com/service/commerce
Released:
May 6, 2020
Format:
Podcast episode
Titles in the series (100)
5. Srikumar Rao - Creativity and Personal Mastery: Several years ago, Srikumar Rao left a comfortable tenured position to set out as an independent professional. He now gives keynote speeches and offers his course to corporations and the general public around the world. His TED talk has been viewed... by Unleashed - How to Thrive as an Independent Professional