How do you measure the impact of you business? We talk about metrics mostly related to finances and judge success accordingly. But the deeper and more fulfilling impact a coffee shop can have is based in relationship. You may ask yourself the question, does what I am creating or have created have “heart and meaning”? If your answer is yes and you stick to it long enough, you might end up with a legacy similar to our guests today, Cindy and Cary Arsaga In 1992 Arsaga Coffee was founded in Fayetteville Arkansas and this month marks the 30 year anniversary of Arsaga's. Cindy and Cary have been serving generations of people through their unique, warm, and welcoming shops. Their goal has always been to provide a space that fosters true community, connection, and the positive life change that results. Today they are pillars in the North West Arkansas community and continue to serve great coffee in authentic spaces with simplicity and integrity. Arsaga's was the first coffee house I was a regular of and where I first learned to love coffee and the coffeehouse as a dynamic space. I was not only the catalyst for my career but it was the force that inspired innumerable lives. Needless to say this a really special episode to me. So today we get to hear the story of how Arsaga’s was born from an, how it grew organically and with soul, how they took on bigger projects such as baking, food, and roasting, all while staying true to their roots of “Heart and Meaning”. We cover: How coffee basically saved Carries life The epiphany Goals for creating community Beginning the journey and finding their way Early inspiration and creating energy and a community space Staying true to yourself Fostering connection Learning how to operate a public space The journey of roasting and scaling without losing culture Hiring the right people Creating magic in peoples lives Going from organic growth their intentional development / being organized Working with family Challenges, lessons, and proud moments Links: www.arsagas.com Instagram @arsagascoffeeroasters   Related Episodes: 329 : How to Teach Company Values to Your Staff 018: Hiring, Culture, and the Future of your Shop Bridging the Values-Actions Gap 208: Building a Company that Cares w/ Kyra Kennedy of Baratza 166 : Founder Friday! (Special Curated Edition) : Four Awesome Perspectives on Caring for Staff from past Founder Friday Episodes 139 : Founder Friday w/ Kusanya Cafe co-founder, Phil Sipka 232 : Founder Friday w/ Blew Kind of Fanny Lou’s Porch 279 : Founder Friday! w/ Daniel Brown and Nephthaly Leonidas of Gilly Brew Bar 305 : Founder Friday! w/ Andrew Sinclair of MadLab Coffee, Los Angeles, CA   Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com