You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products. But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers. Because that's my background (and my most successful product line) and it's where I started and continue to shine. Digital products are great, but they aren't the be-all-end-all of selling online. Let's talk about scaling physical products, some major things I've done to have more highly scalable items that are personalized, and how to up those profit margins so you are making physical products that are worth your time and energy! Need more help optimizing sales? Check out my SEO checklist at http://www.laurenkeplinger.com/checklist for a free 8 step download to optimized Etsy SEO.