61 min listen
#211: Loyalty Programme Liability Modeling (Short Summary Show)
#211: Loyalty Programme Liability Modeling (Short Summary Show)
ratings:
Length:
6 minutes
Released:
Apr 19, 2022
Format:
Podcast episode
Description
In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility.
We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success.
Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes.
Show Notes:
1) Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
2) Len Llaguno, founder of Kyros Insights
We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success.
Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes.
Show Notes:
1) Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights
2) Len Llaguno, founder of Kyros Insights
Released:
Apr 19, 2022
Format:
Podcast episode
Titles in the series (100)
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