Dell is one of the world's best known computer companies, with a laser focus on driving clear and measurable business outcomes through its loyalty initiatives.
In this short summary of my interview with Dell's Mitch Kennedy, I'm summarising the insights he shared on the impact of transactional rewards and the power of gamification, as well as the importance of understanding human psychology in order to drive customer loyalty. 
Show Notes:
1) #46: Dell's Global Loyalty Lead - Exploring Gamification
2) Mitch Kennedy, Global Loyalty Strategy Lead, Dell