Mike Atkin has built or advised over eighty-five loyalty programmes worldwide in his extensive career, leading to his industry title as "The Loyalty Guru". 
Listen to this episode of "Let's Talk a LITTLE Loyalty" for a short summary of my interview with Mike, his key insights on what loyalty programme managers are doing well and key learnings on opportunities he says are still being missed.  
Show Notes:
1) Lets Talk Loyalty - Interview with Mike Atkin The Loyalty Guru
2) Lets Talk Loyalty - Interview with Mike Atkin The Loyalty Guru on Apple Podcasts