23 min listen
SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers
SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers
ratings:
Length:
40 minutes
Released:
Jan 3, 2019
Format:
Podcast episode
Description
B-to-B marketing is not a bubble. The rise of influencers and direct-to-consumer businesses have presented marketers with new challenges with whom to market to and which tools and channels to use. Inside SAP, chief marketing officer Alicia Tillman is focused on extending the brand’s relevance from decision-maker to the everyday user.
Released:
Jan 3, 2019
Format:
Podcast episode
Titles in the series (100)
'Lucky doesn’t happen by accident': Brandless’ Tina Sharkey on finding opportunities: Tina Sharkey, co-founder and CEO of Brandless, thought she would follow in her mother's footsteps and run a fashion company. But after graduation, her plans changed -- thanks to her mother. On this week’s Starting Out, Sharkey talks about growing up... by The Modern Retail Podcast