If your business is not profitable then it’s not a business! But what does it really take to ensure that your business is profitable? Danielle Hayden is passionate about working with entrepreneurs to guide their focus toward a truly financially viable business. In this episode, Danielle and Jordan discuss some critical aspects of business finance and make an inspiring case for keeping your books in order. Enjoy!KEY TAKEAWAYS FROM THE EPISODEHire a bookkeeper that matches your values.Full reporting on the status of your books should be monthly.Look for the trends, understand the story the data is telling you.Be ready to make meaningful adjustments to the product line and positioning if the profit is not there.The best time to get credit is when the times are good. Make sure your personal finances are in line when acquiring a loan.Don’t feel pressure to scale too quickly, keep the focus long termTODAY'S GUESTDanielle Hayden has been a corporate CFO for a decade before becoming the co-owner and founder of Kickstart Accounting and Profit Planner. Realizing how tedious bookkeeping is for small business owners and entrepreneurs, she has been inspired to educate and help them understand financial analysis with ease. Her mission is to increase their confidence in creating the profits they deserve by understanding their financials well.Check out the Profit Planner at https://profitplannerbookkeeping.com/ Also visit Kickstart Accounting at https://www.kickstartaccountinginc.net/ Get Profit Planner’s FREE Financial Setting Worksheet here.Follow Danielle on Pinterest. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-plan