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Vinoo Vijay (Truist) | The Importance of a Simple Greeting

Vinoo Vijay (Truist) | The Importance of a Simple Greeting

FromThe CMO Podcast


Vinoo Vijay (Truist) | The Importance of a Simple Greeting

FromThe CMO Podcast

ratings:
Length:
52 minutes
Released:
Sep 21, 2022
Format:
Podcast episode

Description

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022. This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born in Indonesia, Vinoo was educated in India and the US, and has worked most of his career in financial services. Vinoo recorded an episode back in 2020 and this episode was recorded at 2022's Deloitte University's Next Generation Academy in Westlake, Texas.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 21, 2022
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.