3 Steps to Achieving Frictionless Selling in Your Organization

Why Sales Enablement Matters to Marketers: On today’s episode of , I’m sharing how you can utilize your marketing team to enable sales. Many people assume sales enablement is strictly a job for sales managers. This is wrong! There’s one trick you can use to sell efficiently at a higher... by SmartBug on Tap

7 min listen

Using Pop-Ups to Enhance Inbound Experience by SmartBug on Tap

6 min listen

The 4 Post Website Launch Mistakes You Might Be Making: We talk to so many marketers who think their website is a “set and forget” project. But this could not be further from the truth. Your website is like a living, breathing, organism that needs constant tending. There are four big... by SmartBug on Tap

6 min listen

The Importance of Internal Marketing: On this episode of I’m talking about the importance of internal marketing. You’re probably thinking, "Seriously? I have a big enough job already marketing to prospects, customers, investors, and job candidates. Do I really need to... by SmartBug on Tap

6 min listen

4 Tips to Mastering SEO Basics: On today's episode I want to talk about SEO basics. That’s right, we’re talking search engine optimization. I've actually found that a lot of people can get a bit confused about the basics of SEO, so today, I'm sharing 4 beginner tips to help... by SmartBug on Tap

6 min listen

Unlocking the Marketing Power of Sales Call Recording: When most of us think of “call recording,” we think of sales. But call recordings provide an incredible inside scoop on buyers, one we’d never be able to find through any other type of research. So, why aren’t marketers using them? This... by SmartBug on Tap

13 min listen

Why Channel Partner Leads Cost Less and Close Faster: Watching a new qualified lead come in is a beautiful thing, because it's a validation of our marketing efforts and our market fit. After all, you can have the best product or service in the world. But if it doesn't solve a real person's problem, good... by SmartBug on Tap

7 min listen

Going All-In With Reliable Data by SmartBug on Tap

10 min listen

How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals by SmartBug on Tap

13 min listen

Why Infographics Are Still a Powerful Content Marketing Tool in 2019: Infographics made their splash in 2013. Six years later, they’re still popular. That’s pretty unusual in the fast-paced, ever-changing market we’re used to today. And while infographics have definitely evolved with advances in marketing... by SmartBug on Tap

5 min listen

Pitching Contributed Content: Today’s 24/7 news cycle has created the need for content. But staff writers can't do it all. They need you. That’s where contributed content comes in. Contributed content is when someone at your company authors an article for publication in... by SmartBug on Tap

7 min listen

Being Intentional About Your Marketing Efforts: I expend a great deal of energy simply trying not to react. See, I've learned the hard way that, if I react, when the dust settles, my reaction didn't properly represent my intentions. It's when I've allowed myself to react quickly that I've regretted... by SmartBug on Tap

5 min listen

3 Ways Marketing Teams Can Help Shorten Sales Cycles: Inbound marketers today are armed with a serious amount of data. And that data can be used to help a sales team close deals faster. In this episode of I covered the three main ways I like to approach this challenge: segmentation, personalization, and... by SmartBug on Tap

7 min listen

The Best Content for Each Stage of the Buyer’s Journey — And How to Deliver It: There's one kind of question that frequently comes up when I'm doing webinars or in-person presentations: What kind of content belongs in each stage of the buyer's journey? In this episode of , I’m talking about what kind of content you should use... by SmartBug on Tap

6 min listen

How to Improve a Lackluster E-book Campaign: Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact. By not properly promoting their resources, marketers are missing out on... by SmartBug on Tap

6 min listen

8 Steps to Executing a Great Lead Nurture Campaign: Lead nurture campaigns can seem a bit tricky. After all, there are a lot of elements, like creating great copy or choosing the right frequency, that you need to get right in order to convert leads. But don’t worry — in this episode of I’m... by SmartBug on Tap

9 min listen

Advanced Persona Development — How to Use Customer, Negative, and Micro Personas: You probably know how important it is to use buyer personas. But your work doesn’t end there. It's actually really important to consider customer personas, negative personas, and micro personas. Each of these personas can be helpful when it... by SmartBug on Tap

7 min listen

How Marketers Should Prepare Their Sales Teams for a Campaign Launch: On this episode of , I’m talking about how marketers can better prepare their sales team for a campaign launch. And since my role oversees both marketing and sales, this topic is near and dear to me. As you can imagine, our internal sales and... by SmartBug on Tap

8 min listen

We’re Headed to Boston for INBOUND 2019. Are You?: On this episode of we kicked off our Countdown to INBOUND series. INBOUND 2019 is right around the corner, so we’re hoping this series will provide you some inside scoop to the world’s most remarkable business event hosted by... by SmartBug on Tap

10 min listen

Using Digital Strategies to Boost Your Trade Show Marketing Efforts: On today's episode of I’m talking about how you can maximize your trade show marketing efforts by actually incorporating digital strategies. During an era where nearly every marketing innovation is digital, there is still one traditional mainstay I... by SmartBug on Tap

8 min listen

Using PR to Boost the Success of Your Content Marketing Program: In this episode of I’m talking about why and how you can use PR to ramp up your content marketing program. Many organizations make the mistake of thinking that a content marketing program fits into the same bucket as public relations. But the thing... by SmartBug on Tap

7 min listen

Get S.M.A.R.T. with Your Web Design Project: The most important phase of any web design project is very simple: goals and strategy. What goals do you have for your site? Where would you like to improve? On today’s episode, Jen Spencer is talking to you about S.M.A.R.T. goals. Are your goals:... by SmartBug on Tap

5 min listen

How to Use a Content Strategy to Grow Your Organic Search: If you're already writing SEO-optimized, persona focused content, and if you're publishing that content on a regular basis and creating detailed newsworthy updates that Google's going to love, then the tips I'm going to share with you in this episode... by SmartBug on Tap

10 min listen

3 Steps to Achieving Frictionless Selling in Your Organization: I'm happy to report that the SmartBugs are all back in our respective cities after a few of us were in Boston last week for HubSpot's INBOUND 2019 conference. We had a great time visiting with everyone there and really walked away with... by SmartBug on Tap

6 min listen

You Don't Want to Miss This Session at INBOUND 2019: Last week we kicked off our Countdown to INBOUND series. This series is designed to give you the inside scoop on all things INBOUND. We’re here to help you decide things like which sessions to attend, to help you really get the most out of your time... by SmartBug on Tap

9 min listen

The Role Marketers Play in Sales Pipeline Ownership by SmartBug on Tap

10 min listen

Countdown to INBOUND 2019: Why We Want to Know More About the Customer Revolution: If you've looked at the agenda for this year's conference, the first thing you probably noticed is that there are literally hundreds of sessions to choose from. Unfortunately, that means it's simply impossible for you to attend all of these amazing... by SmartBug on Tap

7 min listen

How to Get the Most Out of ABM—Without Ditching Inbound: Is your organization debating whether or not to shutter its inbound marketing operations in favor of ABM? You don't have to pick one over the other. Actually, they’re made for each other. On today’s episode, I talk about how to get the most out of... by SmartBug on Tap

7 min listen

Designing Your Website with a Mobile Experience in Mind: This may go without saying. But website design today absolutely must account for the proliferation of users accessing pages on mobile devices. And there's a huge difference when designing for a desktop versus mobile. ... by SmartBug on Tap

5 min listen

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3 Steps to Achieving Frictionless Selling in Your Organization

3 Steps to Achieving Frictionless Selling in Your Organization

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