Calli O’Brien is the CEO and co-founder of My Matcha Life, a company devoted to bringing top quality matcha products and experiences to the market. She has worked with the world’s top Matcha Tea Masters, toured Japanese mills where the finest matcha powder is still stone-ground to perfection, and managed the packaging, transportation, marketing and distribution of matcha tea products on three continents. Embodying the principles of the Japanese Tea Ceremony (harmony, purity, respect and tranquillity), Calli discusses the benefits of drinking matcha and everything a beginner needs to know about the tea in this week's episode.   Tune in to hear us discuss: - discovering Matcha - the health benefits of drinking matcha tea - matcha tea vs. coffee - a beginner’s guide to trying matcha tea - how matcha has helped me biohack my body’s energy - incorporating matcha into your life   You can find My Matcha Life products at retailers across North America and on mymatchalife.com/. *** Bonus: If you’re a Canadian listener, use the promo code: 15shifter on https://mymatchalife.com/ to receive a discount on your order.