57 min listen
The E-Strategy Framework
FromCFO Bookshelf
ratings:
Length:
36 minutes
Released:
May 15, 2021
Format:
Podcast episode
Description
Brad Chase was the marketing mastermind behind one of the most successful software launches ever - Windows 95. He replicated this success while serving at Microsoft on several other high-profile projects.Brad is the author of Strategy First: How Businesses Win Big. In this episode, we discuss the big ideas in his book including the E-Strategy and simple formula that's simple, impactful, and memorable.
Released:
May 15, 2021
Format:
Podcast episode
Titles in the series (100)
Strategy, Competition, and Politics by CFO Bookshelf