Peter Yared has a wealth of experience as an entrepreneur. Not only has he built and sold six different B2B enterprise companies (making more than $500 million in exits), but he’s also lived through three different recessions and managed to stay afloat through them all. In this conversation with our CEO Nathan Chan, Yared dives deep into the world of software businesses and takes us through his process of coming up with an idea, turning it into a company, and successfully selling it. He also explains the most important lessons from the three previous recessions he’s lived through, as well as what he’s learned during the current pandemic. Whether you’re an engineer who wants to step into the world of entrepreneurship or a business owner who is struggling with the impact of Covid-19, this episode is jam-packed with helpful knowledge! If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways How Yared initially fell in love with programming Yared’s journey to building and selling six B2B enterprise companies Why software businesses usually end up being bought out An overview of Yared’s most successful exits How Yared decides when to turn an idea into an actual company (and why he prefers to call them “projects”) The importance of being part of trends Why Yared’s last five projects started off self-funded Yared’s best advice for engineers The idea of push vs. pull selling Why Yared doesn’t believe the superior product always wins How to use an engineering perspective to successfully go to market How Yared managed the impact of Covid-19 for his global company Yared’s best advice based on his experience with multiple recessions, and how the current pandemic compares