77 min listen
Pricing Strategy vs. Pricing Tactics
FromCFO Bookshelf
ratings:
Length:
64 minutes
Released:
Jan 7, 2024
Format:
Podcast episode
Description
Many pricing books are heavy in ideas, abstractions, and mind-shifting. Others are focused merely on simple tactics. Jean-Manual Izaret's (JMI) book, Game Changer, fills a void by showing readers and pricing practitioners how to approach pricing strategically through cleverly designed frameworks and thought-provoking questions.This conversation starts with who should read this book and why a cover-to-cover reading is unnecessary. Other topics include:Ford's greatest insightThe cupcake pricing dilemmaThe three pricing tools: elasticity, differentiation, game theoryThe reason why pricing methods and pricing strategy are not the same thingJMI's framework gridJMI's seven gamesBuyers, sellers, and offersA definition of pricing governanceA deeper dive into the uniform gameMicrosoft vs. IntuitNext steps for owners and pricing teamsJMI's favorite booksImportant LinksJMI's bio page at The Boston Consulting GroupTED Talk - A New Netflix-style Pricing Model
Released:
Jan 7, 2024
Format:
Podcast episode
Titles in the series (100)
Are You Hyper-Learning at the Speed of Change? by CFO Bookshelf