One of my favorite 25 business books is The Halo Effect by Phil Rosenzweig.During this conversation, Phil explains the halo effect, along with several other delusions business leaders are bombarded with daily from the press, business authors, and consulting gurus.Other highlights include:remedies for overcoming the halo effect heuristicresearch flaws in Good to Greatbackward causalitiesbusiness culture and financial performance"When the legend becomes fact, print the legend."greed and hubrisPhil's favorite business books