Alex Michael bought a wallet brand doing $650k on Amazon. Alex delves into how FBA works & what the growth levers are. Themes from Alex's interview:
Why ecommerce?
Difficulty competing to buy an ecommerce business
Process of a ecommerce acquisition with a Quiet Light listing
Anatomy of the first call with a seller
How to be a good buyer
What to say to a seller in a competitive environment
Diligencing an ecommerce business
Cost breakdown of an FBA business
Supply chain risk in ecommerce
Promoting an FBA business on Amazon
Amazon's PPC flywheel
ACoS and TACoS
Daily ad spend, net margins, revenue, SDE
Platform risk with FBA businesses
Adding a Shopify store to diversify distribution
Reach Alex at:LinkedIn**** Register here for the live session with Chelsea Wood of the Acquisition Lab:What size of business should you buy?Get complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamConnect with Acquiring Minds:
Connect with host Will Smith on LinkedIn

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Links & mentions:
Wallaroo Wallets
Centurica
Quiet Light

Stephen Speer and eCommerce Lending