The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

FromOn Strategy Showcase

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The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

FromOn Strategy Showcase

ratings:

Length:

39 minutes

Released:

May 25, 2022

Format:

Podcast episode

Description

Effectiveness data in B2C is robust, but not so in B2B. The Institute plans to change that. Jon Lombardo shares their latest work and some new concepts that can help your CFO support your case for effective investment.

Released:

May 25, 2022

Format:

Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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Discover this podcast and so much more

The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

Description

Titles in the series (100)

More Episodes from On Strategy Showcase

Related podcast episodes