Business intelligence efforts are only as useful as the outcomes that they inform. Power BI aims to reduce the time and effort required to go from information to action by providing an interface that encourages rapid iteration. In this episode Rob Collie shares his enthusiasm for the Power BI platform and how it stands out from other options. He explains how he helped to build the platform during his time at Microsoft, and how he continues to support users through his work at Power Pivot Pro. Rob shares some useful insights gained through his consulting work, and why he considers Power BI to be the best option on the market today for business analytics.