The holidays will be here soon ?, and we don’t want anyone to get caught off-guard. So, in this Silver Dollar episode, we’re talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you’re making it too.)  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention  Exclusive magazine offer: staypaidpodcast.com/magazine     TIMESTAMPS  0:00     Introduction  1:34     The benefits of gift giving  2:11     About the principle or norm of reciprocity  3:32     The sincere gift vs. the selfish gesture  4:46     The best gifts are thoughtful, useful, and provoke emotion  8:13     Where companies fall short: unremarkable gifts  10:10   Where companies fall short: doing the expected  12:08   Where companies fall short: not gifting  12:20   Where companies fall short: not playing favorites  12:42   Where companies fall short: overspending  15:35   Action Item