3 min listen
#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
ratings:
Length:
35 minutes
Released:
Nov 26, 2021
Format:
Podcast episode
Description
Levels' Head of Growth, Ben Grynol, and Andy Schabelman, one of the first 30 employees at Airbnb who led their international expansion initiatives, sat down to discuss the nuances and complexities of scaling companies in new markets.
(3:11) - The grassroots growth of Airbnb
(4:45) - Looking beyond transactional growth
(10:08) - Tailing product to different cultures
(11:59) - Go beyond localization
(15:23) - Two methods of international growth
(18:14) - Different countries need a unique order of operations
(21:17) - Embrace a period of exploration
(30:23) - Keep an open mind
(32:07) - Learn from user behavior
Transcripts & Show Notes
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
(3:11) - The grassroots growth of Airbnb
(4:45) - Looking beyond transactional growth
(10:08) - Tailing product to different cultures
(11:59) - Go beyond localization
(15:23) - Two methods of international growth
(18:14) - Different countries need a unique order of operations
(21:17) - Embrace a period of exploration
(30:23) - Keep an open mind
(32:07) - Learn from user behavior
Transcripts & Show Notes
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
Released:
Nov 26, 2021
Format:
Podcast episode
Titles in the series (100)
#1 – A Whole New Level: Intro by LEVELS – A Whole New Level