Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.
Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.
Together, they produce content from a scientific perspective, and take an editorial approach for distribution.
Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.
In Part 1, Haney interviews Casey about her approach to building Content at Levels.
Links Discussed in Episode
Head of Content – Role Description
Disease Reversal Digest: Issue 4-Summer-2020
(06:05) - From medical humanities to Levels
(11:07) - Using content to build trust
(14:13) - A literature review on blood glucose
(15:52) - Generating traffic
(20:01) - Starting with an editorial approach
(21:44) - The proof is in the numbers
(27:09) - People are spending time reading the articles
(31:03) - Creating connection
(40:24) - Scaling from a writer to a content manager
(57:42) - The future of Levels content
Transcripts & Show Notes
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter