Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.
Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.
Together, they produce content from a scientific perspective, and take an editorial approach for distribution.
Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.
In Part 2, Casey interviews Haney about his approach to building Content at Levels.
(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately
Transcripts & Show Notes
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter