Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focused on Partnerships.
At Halo, one of the core strategies for creating awareness about their technology was to run a podcast tour – an initiative where the Halo team appeared on a significant number of podcasts in short period of time.
When Tom joined Levels, one of the first initiatives that he undertook was a podcast tour. Luckily, he had the right playbook in his back pocket.
(13:58) – Partnerships aren’t always clear-cut
(17:180 – Tap your network
(26:07) – Be the type of company people want to help
(28:43) – Use your network to connect
(31:25) – Make it easy for your network to help you
(36:43) – Scale up your organic relationships
(37:53) – Be intentional with your time
(39:39) – Focus only on what’s essential
(40:43) – Invest your time strategically
(41:14) – Weigh the trade-offs
Transcripts & Show Notes
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