There's a lot of buzz around establishing a compelling mission, vision, and values for your company. But what are the real world impacts of having these in place, and how do you use them to create value for your employees and customers? Shawn Busse, CEO of Kinesis Inc., joins Brandon Laws in a discussion of how their work as marketing leaders overlaps and coexists with the work of human resources when it comes to integrating the mission, vision and values inside of people practices, recruiting, and marketing processes. How to Support this Show: Subscribe on your favorite podcast app (iTunes, Stitcher, Google Play, etc.) Review us on iTunes Take our survey and we'll enter you in a drawing for a free book Follow Xenium HR (@XeniumHR) and Brandon Laws (@BrandonLaws) on Twitter and LinkedIn Learn more about Xenium HR at xeniumhr.com   About the Guest:  Learn about Kinesis Connect with Shawn Busse