3 min listen
#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)
#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)
ratings:
Length:
57 minutes
Released:
Mar 30, 2022
Format:
Podcast episode
Description
Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.
(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one
Transcripts & Show Notes
Watch the Video – https://youtu.be/GYwgQMI75DA
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one
Transcripts & Show Notes
Watch the Video – https://youtu.be/GYwgQMI75DA
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
Released:
Mar 30, 2022
Format:
Podcast episode
Titles in the series (100)
#1 – A Whole New Level: Intro by LEVELS – A Whole New Level