Following his presentation at Gulfood 2012, Michael Schaefer, global head of consumer foodservice research at Euromonitor International, discusses how consumer foodservice operators are expanding their consumer reach and offerings to meet the needs of consumers in mature and emerging markets. In mature markets, outlets are reaching out to expand their daypart service, meeting consumers’ needs at all times of the day. In emerging markets, outlets are looking to expand their offerings to be more affordable, thus increasing traffic to lower income consumers.