When looking at away-from-home tissue products, developed
markets do not offer much growth as many of the markets are already
saturated. Manufacturers should be examining the growth of
correlating industries to examine new areas for growth, especially
in the consumer foodservice industry. Monitoring growth in the
foodservice industry can give away-from-home tissue companies a
better understanding of where consumers are spending their money
and opportunities for away-from-home tissue products. In this
podcast, Elizabeth Friend, Consumer Foodservice Strategy Analyst,
explains how to use Euromonitor's consumer foodservice data to
pinpoint growth markets for away-from-home tissue companies.