What can enhance yields, reduce costs, and give your farm a competitive advantage? The answer is precision agriculture! Listen as Michael Boehlje and Michael Langemeier, two professors from the Department of Agricultural Economics at Purdue University, define this product of the agricultural revolution and its implications on the grain industry. About the guests:Michael Boehlje is a distinguished professor in the Department of Agricultural Economics and the Center for Food and Agricultural Business at Purdue University. A major theme of his research, writing, and lecturing for the past 10 years has been the importance of strategic planning and thinking, and positioning the firm for longterm viability and success. Michael Langemeier is an associate director in the Center For Commercial Agriculture and  a professor in the Department Of Agricultural Economics at Purdue University. His research interests include cropping systems, benchmarking, strategic management, cost of production, and technical and economic efficiency. Episode topics: Defining precision agriculture What does it look like to adopt precision agriculture?Limitations of precision agricultureStrongest players and supporters of precision agricultureFuture implications of precision agriculture on grain industry Resource: "Potential Payoffs of Precision Agriculture" by Michael Boehlje and Michael LangemeierTo find more helpful resources, be sure to visit the GEAPS website and the membership page.  GEAPS is hosting their Annual GEAPS Exchange Conference at the Kansas City Convention Center February 24th – 27th. Learn more at www.geaps.com/exchange. Grain Elevator and Processing Society champions, connects and serves the global grain industry and its members. Be sure to visit GEAPS’ website to learn how you can grow your network, support your personal professional development, and advance your career. Thank you for listening to another episode of GEAPS’ Whole Grain podcast.