Consumers are becoming increasingly concerned about the foods they buy and eat.Consumers are becoming increasingly concerned about the foods they buy and eat. Not just in terms of traditional "food safety," but also what kinds of ingredients are being used, where the food came from, how it was raised, and where it's shipped from. FoodLogiQ was founded in 2006 with a mission to create a platform with food chain-wide traceability; not just one forward and one back, but at every stop from the fields to the tables of end consumers.This end-to-end traceability will help to expedite food recalls and protect the health and safety of the public. Today, the company is using the web to bring its vision to life through the FoodLogiQ Connect platform. Connect, as its name implies, connects food suppliers to each component of the food supply chain. While this platform is currently strictly a B2B service, FoodLogiQ encourages suppliers to pass along relevant information to consumers.Katy Jones, VP of Marketing at FoodLogiQ, joins host Andrea Donsky to explain more about what the company does to preserve food safety and how this protection trickles down to the consumer sphere.