While there are many marketing tactics to help increase awareness and sales of your books, don’t discount local media to help you promote it. A press release that’s sent to news agencies is a good practice, especially if your book is relevant to readers and viewers. Dan Janal, the owner of a major press release company, is on today’s show to help us get the inside scoop and understanding of press releases, including how they work and if you should consider one for your book. For more information, visit the show notes at https://kindlepreneur.com/e39