There are a number of reasons to choose to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique. Some even do it for fun, like Stephen King writing a book under the name Richard Bachman. When an author plans to pick a pen name, consider creating the author name keeping in mind the age and the readers perceptions and their ability to remember it. For more information, visit the show notes at http://kindlepreneur.com/e28