We talked about:

Shawn’s background and his book
Marketing ourselves
Components of personal marketing
Personal brand for an average developer
Picking a domain: what to write about?
Being too niche
Finding a good niche
Learning in public
Borrowed platforms vs own platform
Starting on social media: Picking what they put down
Career transitioning: mutual exchange of value
Personal marketing for getting a new job
Getting hired through the back door
Finding content ideas
Marketing yourself in public — summary
Open-source knowledge
Internal marketing: promoting ourselves at work
Signature initiative
Public speaking
Wrapping up
Discount for the coding career book
75% of the engineering ladder criteria are not technical

Links:

Shawn's personal page: https://www.swyx.io/
Twitter: https://twitter.com/swyx
Book of the week page: https://datatalks.club/books/20210510-the-coding-career-handbook.html (with a discount for DTC members!)


Join DataTalks.Club: https://datatalks.club/slack.html
Our events: https://datatalks.club/events.html