56. Using AMS Ads to Increase Your Sales (CASE STUDY)

64: Book Launch to Consistent Sales Case Study: You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the... by Book Marketing Show Podcast with Dave Chesson

24 min listen

63. Marketers & Coffee: Publishing Companies and Deals with Anna David: Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and... by Book Marketing Show Podcast with Dave Chesson

27 min listen

62. Best Writing Tools for Authors: Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs... by Book Marketing Show Podcast with Dave Chesson

11 min listen

61. What Publishing Companies Are Really Like (Insider Story): As an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything. The... by Book Marketing Show Podcast with Dave Chesson

16 min listen

60. Marketers & Coffee: Facebook Pages for Authors: Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a... by Book Marketing Show Podcast with Dave Chesson

31 min listen

59. How to Get Paid Writing Other People’s Books: When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the... by Book Marketing Show Podcast with Dave Chesson

20 min listen

58. Reviving a Dead Book (Case Study #4): Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first... by Book Marketing Show Podcast with Dave Chesson

34 min listen

57. How to Make a Children’s Book: Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s... by Book Marketing Show Podcast with Dave Chesson

28 min listen

55. Book Price Hack that will Make You More Money: If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not... by Book Marketing Show Podcast with Dave Chesson

11 min listen

54. Creatively Smart Ways to Come Up With Your Book Title: One of the most important things you’ll be tasked with as an author is to come up with a title for your book. Many authors think it’ll just come to them. However, after sitting in meetings with publishing companies, I know that doesn’t just... by Book Marketing Show Podcast with Dave Chesson

10 min listen

53. Marketers and Coffee: Book Cover Mastery with Derek Murphy: Derek Murphy continues our discussion on book cover design. We’ve both tried to make our book covers stand out, but many designers will tell you a cliche book cover may do really well because it’s what the audience wants Derek has spent plenty of... by Book Marketing Show Podcast with Dave Chesson

30 min listen

52. Amazon Link Anatomy And Why We Need to Understand This: It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for... by Book Marketing Show Podcast with Dave Chesson

17 min listen

51. The Cold Hard Truth About Book Marketing Services: For new authors without much of a following, the idea of a book marketing service may seem appealing, but you should be wary of them. I’ll be going over some of the things you should think about when it comes to book marketing services, as well as... by Book Marketing Show Podcast with Dave Chesson

16 min listen

50. IngramSpark vs Lulu: What’s the best for Hardcover book creation: My response to a recent guest post on Kindlepreneur from John Pinedo about creating a hardcover version of your book and having it sold on Amazon. John used Lulu to create a hardcover version of his book and wrote about it in his guest post, but there... by Book Marketing Show Podcast with Dave Chesson

15 min listen

49. Using Fiverr for Book Covers - It’s Not What You Think!: Fiverr may not be the first place you think of when it comes to where to go to find someone to design a book cover for you, but if you’re on a limited budget it’s not a bad option to look at. For those who may not know, Fiverr is an online... by Book Marketing Show Podcast with Dave Chesson

11 min listen

48. Marketers & Coffee: Author Conferences: Author conferences might seem downright scary to those who have never been. But I can tell you from personal experience that the ones I’ve gone to have had a prolific change in not only the way I write, but also the way I work with others. In this... by Book Marketing Show Podcast with Dave Chesson

25 min listen

47. Reviving a Dead Book Series (Case Study 3): When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing... by Book Marketing Show Podcast with Dave Chesson

19 min listen

46. Social Media for Authors: Big Mistakes Many Make: Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your... by Book Marketing Show Podcast with Dave Chesson

20 min listen

45. Marketers & Coffee: Proofreading for Your Book: Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.... by Book Marketing Show Podcast with Dave Chesson

22 min listen

44. Book Cover Font Secrets You Need to Know: The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. One of the major elements to consider when designing your book cover is your font choice. It can be tempting to... by Book Marketing Show Podcast with Dave Chesson

22 min listen

43. How to AB Test Your Book Title, Cover, and Description: When it comes to picking the right cover, title and description for your book, your opinion as the author may be biased because you already know exactly what your book is about and what’s inside. For those coming across your book for the first time,... by Book Marketing Show Podcast with Dave Chesson

20 min listen

42. My Keywords Aren’t Working and How to Fix that!: We’re going to be diving deep and looking at why keywords might not be working for your book and how to fix it. We’ve covered a bit about keywords in the past and how important they are for authors. But what if our keywords aren’t working for... by Book Marketing Show Podcast with Dave Chesson

17 min listen

41. Marketers & Coffee: Audiobooks and Should Authors Sell Them?: Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and... by Book Marketing Show Podcast with Dave Chesson

30 min listen

40. How Does Amazon Handle Reviews?: Once a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as... by Book Marketing Show Podcast with Dave Chesson

33 min listen

39. Book Press Releases and Do they Work?: While there are many marketing tactics to help increase awareness and sales of your books, don’t discount local media to help you promote it. A press release that’s sent to news agencies is a good practice, especially if your book is relevant to... by Book Marketing Show Podcast with Dave Chesson

17 min listen

38. New Book Market, Playster and What Authors Need to Know: Playster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying... by Book Marketing Show Podcast with Dave Chesson

21 min listen

37. How Writing Books has Affected our Lives and Others: Emeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities. Emeka is known for his YouTube channel, which has a lot of videos about Kindle self... by Book Marketing Show Podcast with Dave Chesson

24 min listen

36. Amazon Book Review Policies - Can We Give a Book for Free for Reviews?: We all know reviews can be instrumental in giving our books some clout when it comes to people on Amazon browsing and looking to see what others thought. One question that causes some confusion among authors is, Can I give copies of my book away for... by Book Marketing Show Podcast with Dave Chesson

22 min listen

35. How to Sell More on Book Markets other than Amazon: One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your... by Book Marketing Show Podcast with Dave Chesson

35 min listen

34. Best Ways to get Fiction readers turned into Subscribers: Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing. W.H. Lock and Jim Heskett both used reader... by Book Marketing Show Podcast with Dave Chesson

17 min listen

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56. Using AMS Ads to Increase Your Sales (CASE STUDY)

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